At the point when you make a direct mail advertisement, you have various choices. You can make a direct mail advertisement be totally made of text, a video and that’s it, or join text and video. Which one is ideal for you? If you were to ask me, a text direct mail advertisement is simpler to make since I don’t need to stress over video sizes and I don’t need to reshoot or stress over designs or sounds.
With text I can words up on a screen and that is all there is to it. Text is great since it gets the conscientious individuals. Individuals who need to know precisely exact thing they’re purchasing, what’s precisely in Module 3 of your course, what issues does it address. They need to know every one of the subtleties and text is useful for that. Particularly on the grounds that anybody can look down to the lower part of the page add any focuses and decide to purchase.
Video then again is more straightforward to pull text to video individuals in and they can hear your voice, they can see anything that designs you decide to put on the screen, and you might set up things where individuals can’t skim or quick forward, or look to the furthest limit of the video. Be that as it may, tragically, this is likewise the issue since it’s difficult to back on a video and see precisely exact thing you’re getting, and regardless of whether there are quick forward and rewind controls, it’s difficult to understand the situation to see the whole proposal in video.
That is the reason you’re seeing an ever increasing number of direct mail advertisements that used to be 100 percent video, presently have message underneath it so the intriguing show is on video however the genuine subtleties of what’s inside the proposition or inside the course is underneath that video. Right away this could appear to be the best case scenario however this is the kind of thing you want to part test on the grounds that multiple occasions I’ve tracked down that giving individuals a bonus to play with, diverts them from the direct mail advertisement and many individuals will watch the video and leave.
Text and video is a decent spot to begin however at that point you ought to part test text and video against text with no video, and you may be shocked at the outcomes. Yet, one way or the other you shouldn’t limit a text direct mail advertisement since it has been working for such a long time however you likewise shouldn’t limit a video direct mail advertisement since it could change over better for your specific page.